Chicco heads two major emerging markets for Shure, providing strategic sales and marketing leadership in South Asia and Middle East & Africa. With a team based across India and in Dubai, he manages Shure’s three vertical lines of business – Integrated Systems, Pro Audio, and Musicians and Consumer Audio.

Chicco focuses on developing relationships with IT/AV consultants, system integrators, and end customers, strengthening Shure’s footprint, and establishing collaborations with other manufacturers and industry partners. His team aims to provide best-in-class support to Shure’s end users and network of channel partners in sourcing the best solutions, services, and deliver experiences that support their projects and organizational goals. 

Throughout his 17+ year career in the professional audio industry, Chicco has been with Shure for over 7 years. He has just completed a 3-year assignment in Bangalore, India and is now based in Dubai, U.A.E.